The Last Mile Matters More Than We Think
Most people imagine the cold chain as a long refrigerated truck travelling from one city to another. But the journey doesn’t end when the truck reaches the distribution centre. The product still has to reach the local hub, retailer and eventually the consumer.
The closer the product gets to the customer, the more frequently it may be handled. More transfers. More door openings. Smaller storage units. More loading and unloading. More opportunities for temperature fluctuations. This makes the last mile one of the most important parts of the cold chain.
And as quick commerce, organised retail, food delivery and decentralised distribution continue to grow, businesses increasingly need cold-storage capacity closer to the point of demand. Flexible solutions such as reefer containers can help bridge that gap.